Joy Gendusa

Lifetime Value of a Customer: How it Changes Your Marketing Approach

Once you have determined the Lifetime Value of a Customer you can make better decisions when marketing to them. In order to make intelligent marketing decisions, there are a few pieces of information that are "must-haves." One of those pieces is the Lifetime Value of a Customer . This is a dollar amount you apply to your customers based on how much they will be worth to you over the... (posted by Joy 1 year 46 days ago.)

Direct Mail Versus Junk Mail – What's the Difference?

Solving the Do-Not-Mail Bills with Common Business Sense. The right direct mailing list targets people who want your product or service. The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people refer to as 'junk mail'. It is junk because it is mail that is not relevant to the people it is mailed to and does not take into account... (posted by Joy 1 year 46 days ago.)

Three Basic Marketing Tips Failing Businesses Don't Know

Use These Tips to Improve Your Marketing Plan and Make It Work. Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you won't have to join the ranks of failing businesses, but instead can prosper. Tip #1: The more that... (posted by Joy 2 years 186 days ago.)